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The successful candidate has the foundational knowledge and skills

necessary to implement and manage digital marketing strategies, including

establishing a digital presence, the fundamentals of advertising, managing

different types of digital advertisements, and reporting to measure and

improve marketing outcomes. This test will be an entry point into the

Meta certification program, with additional opportunity to pursue further

professional certifications from Meta.

This is a certification for entry-level marketing professionals, advertising

and marketing students, interns, etc. The exam targets secondary and

immediate post-secondary students, including early-career professionals.

The successful candidate is qualified to create and manage digital

marketing campaigns across the Meta platforms, with at least 150 hours of

instruction and hands-on experience.